Our Articles

Xperience by Kentico: A first look at the new SaaS Digital Experience Platform

Kentico announced a rebuild of their platform, following their vision to create an all-in-one digital experience platform but with the benefits of a SaaS solution.

Sitecore Forms: the ins, the outs, and our best tips

Sitecore users, listen up! In today’s blogpost, we are talking about Sitecore forms: an easy way to create forms for your website. Sitecore expert Danny-Paul will show you the ins and outs, as well as his best tips.

Sitecore OrderCloud: an e-commerce solution for B2B and B2C

When Sitecore announced the acquisition of Four51, and rebranded it to Sitecore OrderCloud, everyone was eager to know what this platform is all about. In this blog post, we give you the low-down.

SUGCON 2022: recap & key take aways

Sitecore experts Nele, Koen & Wim went to Budapest for SUGCON 2022. This is their diary.

The Composable DXP – digital experiences of the future? An interview with Roger Connolly, Sitecore’s VP of product management

A composable digital experience platform (DXP) is a platform that is entirely composable, where each component can function independently and communicate with others, through APIs. Now, there’s been a lot of talk about composable DXPs: are they the digital experiences of the future?

Tech projects - why they go over budget, and how to avoid that

From construction site manager to IT project manager: we sat down with Sofie Frodure, junior PM at Blastic, to talk about lessons learned and project management 101.

Press Release: Two Sitecore Most Valuable Professional award winners at Blastic in 2022

Blastic today announced that Koen Roos (Head of Strategy & Marketing Technologist) and Marek Musielak (Senior Sitecore Developer) have been named a Most Valuable Professional (MVP) by Sitecore®, the global leader in digital experience management software.

Google Analytics and GDPR – A modern David and Goliath?

The Austrian DPA (data protection authority) has ruled that the use of Google Analytics cookies is now illegal. And just like that… they’ve made a big statement that could have implications for all EU countries.

Looking back, moving forward: a letter from Tom Hallaert, managing partner at Blastic

In today's blog, we post a letter that our managing partner Tom has written. He looks back on 2021 and most importantly, looks forward to what's happening next.

Complex pricing in a B2B webshop: how to do it right

The complex pricing of B2B companies is often what keeps them from shifting to e-commerce. After all, what price do you display in your webshop when there’s a different one for each customer?

Make it easy for your customers to do business with you – an interview with Pieter Moons, Global E-commerce Manager at Puratos

Pieter Moons is global e-commerce manager at Puratos, a B2B company in the food industry with subsidiaries in more than 80 countries. We go into conversation about trends and customer centricity, and Pieter gives us tips & tricks on how to succeed in B2B e-commerce.

Black Friday, Cyber Monday, or Green Friday: what is still making sense?

Black Friday and Cyber Monday have been trending for quite a while in the B2C market. Even the B2B market cached up to these phenomena. We all know the loud promotions around Black Friday, which have been shifting more and more towards e-commerce. But does the busiest shopping day of the year still make sense?

Press Release: Versele-Laga is a 2021 Sitecore Experience Honorable Mention in Best Digital Experience Transformation category

Blastic today announced that their client Versele-Laga has received a Sitecore Experience Award (SEA) honorable mention in the Digital Experience Transformation category. The entry was selected from more than 140 submissions. 

Why Sitecore acquired Boxever, Moosend, Four51 and Reflektion: The Composable DXP story

Nowadays organizations are looking for technology that supports new investments to generate value for them instead of keeping the technology up to date.

B2B2C – What is it and why is it booming? A Klarna case study.

B2B, B2C, B2B2C. You are not drunk reading the alphabet, but you are looking at different business models. We explain the pros and cons by illustrating a case study.

How to combat webinar fatigue: 3 do’s and don'ts

We've all received many webinar invitations throughout the pandemic - probably more than ever. But how do you stand out with your own webinar? How do you get a full list of attendees? In today's article, we discuss 3 do's and don'ts.

From logic to psycho-logic: what is marketing psychology, and how can it increase your sales?

Companies often think that everyone acts like a homo economicus – meaning, we all make well thought-out decisions about what we buy, and we make decisions, based on the right financial incentives. But is this true?

How to manage your webshop when you are on holiday

The COVID-19 pandemic had an undeniable impact on the number of new webshops. During the lockdowns, many people decided to launch a webshop. Have you recently launched an online shop? And are you considering taking some time off? In this article, we give you tips on how to ensure that things continue to run smoothly during your holiday.

Sitecore benefits for Content Strategists and Digital Marketers

In today's digitized world, businesses want to deliver enhanced personalized user experiences to meet evolving customer expectations. In this article, we highlight some of Sitecore’s benefits for Content Strategists and Digital Marketers.

Making magic happen behind the scenes: meet Emma, our new back-end developer

If you’re an avid Blastic blog reader, you probably know that we like to introduce our new team members by interviewing them. We recently welcomed Emma, who is adding some serious girlpower to the dev-team.

5 common mistakes businesses make on Facebook

Anyone can create a Facebook business page. The real challenge is to make it work. Several mistakes keep your efforts from generating results. We highlight the five most common ones that businesses make on their Facebook page and give you tips on how to do better in the future.

How Digital Disruption is impacting your business: An interview with Tom Hallaert, Blastic’s MP

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Nonetheless, the term ‘digital disruption’ is often misused to describe the use of digitization to better compete against competitors. We spoke to Tom Hallaert, managing partner of Blastic, who followed an online Digital Disruption course at the University of Cambridge. We discuss his latest insights and how Blastic can help businesses with a potential digital disruption.

7 reasons to upgrade to Kentico Xperience 13

Kentico Xperience 13 offers you a great platform to build on in the future, with fast loading times, simplified implementation and the most up-to-date marketing platform. But what benefits will it ultimately bring us? In this article, we give you 7 reasons to consider upgrading to Kentico Xperience 13.

Hosting your platform in 2021: serverless, now with extra servers

Are you in 2021 still waiting on the delivery guy to increase the memory of your webserver? Are there other options, or should we all jump to the latest trend of serverless hosting?

5 tips to improve your website’s User Experience (UX)

UX stats show that 88% of online users say they wouldn’t return to a website after having a bad user experience. That's a pity because a better user experience will lead to a higher conversion rate and a better overall findability in Google. Do you want to improve your website's UX? We highlight five UX hacks that will point you in the right direction.

5 common mistakes businesses make on LinkedIn

Introducing the second article of our "5 common mistakes" series, where we talk about mistakes businesses make on social media and how to fix them. This one's all about the professional networking platform LinkedIn. With LinkedIn’s Company Page feature, users can learn about your business, brand, and job opportunities.  

A week in the life of Abdullah: developer intern at Blastic

Abdullah is currently doing an internship at Blastic. What are his biggest learnings so far and what obstacles did he overcome? In this article, Abdullah tells you all about his favorite days and will give you a glimpse behind the scenes of his experience as a software development intern.

Women in tech: is it still a man's world?

We all know the cliché about the tech industry being a “man’s world”. But to what extent is this still true? We spoke with two women who are active in this industry and went to investigate.

Why your business should integrate Pinterest into its content strategy

Pinterest is a visual social network and online search engine, where people can find inspiration and ideas about several topics. You can compare it to an online mood board for your business. Pins can link back to websites, which is why Pinterest is great for boosting traffic and sales. And with over 400 million active users worldwide, creating Pinterest for your business is an opportunity you don’t want to miss. 

Meet Sofie: our new content creator & community manager

We welcome Sofie Kerremans to the creative team - time to ask her some burning questions!

5 common mistakes businesses make on Instagram

Introducing our "5 common mistakes" series, where we talk about mistakes that businesses make on social media, and how to fix them. First up: Instagram!

Sitecore 10.1: What’s new?

Last week, Sitecore 10.1 has been released, and it includes a number of exciting new features for marketers or content editors. Let’s dive in!

Progressive Web Apps for dummies: what, why, how

In our tech for dummies series, we explain technical subjects in accessible language. Today, we talk about progressive web apps. What are they, and why should we (or shouldn't we) invest in them?

Three Sitecore Most Valuable Professional award winners at Blastic in 2021

In the MVP program’s 15th year, the elite group of professionals are recognized for their dedication to the Sitecore community.

Changing your domain name: how to minimize SEO impact

Are you planning on changing your domain name? With these tips & tricks, you can minimize SEO impact on your address change.

Jamstack for dummies: what, why, how

In the various roadmap events that our partners held we saw a general trend to a more decoupled approach. An approach that simplifies the architecture of the next generation of digital marketing platforms. Both Sitecore, Kentico, Umbraco and Contentful are betting big on the Jamstack, but what is that "Jamstack"?

Digital marketing trends for 2021: looking back, moving forward

Digital marketing trends for 2021: what's happening?

Press Release: Blastic and Contentful partner to diversify services

Blastic partners with Contentful, the content platform for the modern tech stack. In order to provide our clients with the best possible solutions, we decided to add another partner to our roster.

Swapping numbers for design: meet Tom, our new Graphic Designer

At Blastic, we like to introduce you to our new team members. Today we are welcoming Tom, our new graphic/UX designer. Let’s dive in!

Kentico Connection 2020: What’s next for Kentico Xperience?

Kentico Connection is Kentico Xperience’s annual conference. This year’s event was 100% virtual and spread out over 2 days, filled with interesting keynotes and technical/business sessions. Here are our key take-aways!

Sitecore Symposium 2020: New product innovations

This year’s Sitecore Symposium was a virtual one, and the conference theme was “Moments that make experiences”. In this article, we are sharing the newest product innovations that were announced.

Less effort, more revenue: implement a DXP

A digital experience platform (DXP) is the next-generation content management system (CMS) that tracks the customer journey of activities, behaviors, interactions and locations throughout the entire user journey. Less marketing effort, more overall revenue.

Interview – 7 facts about Erik Mastenbroek, Blastic’s new team member

You might have heard it through the grapevine: Erik Mastenbroek recently joined our Blastic family to focus on developing the Dutch market. About time that we sit down together and have a coffee, so we can ask him some questions.

Press Release: Antwerpse Handjes, Gentse Neuzen and now Stroopwafels: Blastic has international ambition

2020 has been a great year for Blastic. Tom Hallaert, who has been leading the company for four years, thought it was about time to expand internationally. With this step, we are confirming our organic and sustainable growth.

Third party cookies: what’s happening?

Google is going to phase out the use of third-party cookies. Although this isn’t new (Safari and Firefox have been doing this for years), it is a big deal – Chrome has more than 50% of the market. This might as well be the death of the third-party cookies!

Sitecore names Blastic Platinum Partner

We are very happy to announce that Sitecore, one of the world leaders in digital experience management, appointed Blastic as Platinum Implementation partner.

Sitecore 10: the technical low-down

While Sitecore 10 has been out for a few weeks now, it’s time to focus on the technical side of the improvements this version brings when compared to Sitecore 9. We'll discuss the following: Sitecore Containers, ASP.NET Core SDK, Sitecore CLI and Sitecore for Visual Studio. Let's dive in!

Meet Robby: our new front-end developer

It’s no secret that we are growing, and fast. To strengthen our team, we hired Robby: our newest front-end developer. Robby links together the world of design and tech by writing HTML, JavaScript and CSS code.

Five tips for rookie developers: how to win at work

Today, I decided to talk to our expert developers and get some advice for all of you rookies out there. With these five tips, you are well on your way to have the best start ever! 

Sitecore 10: what’s new?

With the release of Sitecore 10, we believe a new era has started, where the digital marketing platform gets even more robust with a DevOps friendly architecture.

Voice SEO: how to adapt your website so your business thrives?

In this article we are touching upon voice SEO. We mainly share tips on how to optimize your website for voice SEO, so your business thrives.

Kentico Phoenix: everything you need to know

Everything you need to know about Phoenix, Kentico's new CMS platform, that is expected to launch in November 2020.

How can you get the most out of your DXP?

A digital experience platform (DXP) is the next-generation content management system (CMS) that tracks the customer journey of activities, behaviors, interactions and locations throughout the entire user journey.

Covid-19: impact on our services

All of our activities continue in order to serve our clients with the same quality. Some measures will be taken in order to keep everyone safe.

Headless CMS: the pros and cons

Headless certainly isn't a new trend in the Content Management landscape, but Headless content management systems have been becoming more popular over the years. Let's talk about pros and cons!

Where is your content hiding?

Content is king, distribution is queen and context is God. Every self-respecting digital marketeer recognizes these statements and is aware that relevant and personalized  content is a necessity in today’s world.

Why WCM is dead

People aren't looking for web content anymore, they are just looking for an answer to their question - no matter if it's a web page or on any other channel.

Sitecore Most Valuable Professionals award: we won!

Sitecore Most Valuable Professionals award is an elite distinction, awarded for commitment and dedication to the Sitecore community. Today, we are happy to share that we won... 3 times!

Sitecore 9.3: what's new

Sitecore revealed version 9.3 of their Experience Platform with a bunch of new features: content editing experience, enhanced EXM templates and Sitecore AI.

What is the Sitecore Content Hub?

Customer experience, content marketing, personalization, omni-channel, consistent branding. It is all driven by content.

The power of Marketing automation

In a world of abundance, it is more than ever important to place a high priority on everything that can ensure effective interaction with each customer. This is the case in B2C but certainly also in B2B where the buying process is often longer and more complex.

Discover what's new in Sitecore 9.2

Today Sitecore released the newest version – Sitecore 9.2. This version contains new features, some for content editors / marketers and others for developers. Here's the overview!

How to easily improve your SEO ranking: paragraphs and sitemaps

Let's talk about SEO, and the importance of paragraphs, page speed and a good sitemap. Get ready for our top tips to improve your SEO score!

Event take-aways: using headless to enable better customer experience

On May 23th, we organized a lunch session about the importance of customer experience and how the headless concept can help you to enable this, together with our partners IN10 and Sitecore. Time for a little recap!

How to easily improve your SEO ranking: Part 2

If Links, URLs, Metatags, Paragraphs / Page speed and Sitemaps are handled properly it can have a very positive impact on your SEO score and resulting rank in the search results. A well thought-out plan for each of these topics in your overall content strategy is key.

How to easily improve your SEO ranking: Part 1

The importance of SEO is undeniable. Search Engine Optimization ensures that your website ranks higher in the search results of search engines like Google and Bing. The higher you rank, the more likely people will visit your website.

4 steps towards content migration

Are you updating your current website or changing your Content Management System (CMS)? Great! But what happens with your existing content? You don’t want to start all over again… a well-considered migration plan helps you recover content.

A career site tailored to the candidate's need

The landscape for recruiting and retaining talented employees is highly competitive. Many companies set up their own career site to win the war for talent.

Sitecore Headless Solution: Future Proof Content Management

If you are a marketer, website developer or webmaster you have definitely heard of the headless trend in the martech world. There are many articles explaining how the headless approach works, but before talking about the technology we should ask the question why you would apply the headless concept?